The EU Packaging and Packaging Waste Regulation (PPWR) replaces the old directive with one directly applicable rulebook. This guide explains what changes for recyclability, recycled content, labelling, reuse and producer responsibility, and gives you a practical checklist to prepare your organisation.
PPWR, Regulation (EU) 2025/40, applies in all member states and sets requirements across the full packaging life cycle. For producers, importers and brand owners, this means new design rules, new data and new reporting.
This guide breaks the regulation down into the obligations that matter and shows how to track the data you need.
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