{"id":46100,"date":"2026-11-04T16:38:48","date_gmt":"2026-11-04T13:38:48","guid":{"rendered":"https:\/\/evreka.co\/?p=46100"},"modified":"2026-11-04T16:38:49","modified_gmt":"2026-11-04T13:38:49","slug":"ppwr-nedir","status":"publish","type":"post","link":"https:\/\/evreka.co\/tr\/blog\/ppwr-nedir\/","title":{"rendered":"PPWR Nedir? AB Ambalaj T\u00fcz\u00fc\u011f\u00fc Rehberi ve Takvim"},"content":{"rendered":"<p><strong>PPWR nedir?<\/strong> Avrupa Birli\u011fi&#8217;nin Ambalaj ve Ambalaj At\u0131klar\u0131 T\u00fcz\u00fc\u011f\u00fc&#8217;d\u00fcr. Resmi ad\u0131 (AB) 2025\/40 say\u0131l\u0131 T\u00fcz\u00fck olan PPWR, 12 A\u011fustos 2026&#8217;dan beri 27 \u00fcye \u00fclkenin tamam\u0131nda do\u011frudan uygulan\u0131yor. 2030&#8217;dan itibaren marka sahiplerinin, \u00fcreticilerin ve ithalat\u00e7\u0131lar\u0131n hangi ambalajlar\u0131 AB pazar\u0131na yasal olarak s\u00fcrebilece\u011fini belirleyecek.<\/p>\n<p>\u00c7o\u011fu ekip tasar\u0131ma odaklan\u0131yor: malzeme se\u00e7imi, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131f\u0131 ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik oran\u0131. Bu gerekli, ama i\u015fin yaln\u0131zca kolay k\u0131sm\u0131. As\u0131l zor olan, bu iddialar\u0131 denetlenebilir verilerle kan\u0131tlamak: her \u00fcr\u00fcn i\u00e7in, her pazarda ve tedarik zincirinin her halkas\u0131nda. Evreka&#8217;n\u0131n PPWR uyum rehberine dayanan bu yaz\u0131 kurallar\u0131, tarihleri ve ilk at\u0131lacak ad\u0131mlar\u0131 anlat\u0131yor.<\/p>\n<h2>PPWR nedir ve neden \u00f6nemli?<\/h2>\n<p>PPWR, eski Ambalaj ve Ambalaj At\u0131klar\u0131 Direktifi&#8217;nin (94\/62\/AT) yerini alan, do\u011frudan uygulanan tek bir t\u00fcz\u00fckt\u00fcr. Ulusal mevzuata aktar\u0131m yoktur ve y\u0131llarca beklenecek bir ge\u00e7i\u015f s\u00fcresi de yoktur: ayn\u0131 kurallar t\u00fcm \u00fcye \u00fclkelerde ayn\u0131 anda ge\u00e7erlidir. T\u00fcz\u00fck; zorunlu geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131flar\u0131, asgari geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik, yeniden kullan\u0131m ve dolum hedefleri, uyumla\u015ft\u0131r\u0131lm\u0131\u015f bir AB ayr\u0131\u015ft\u0131rma etiketi ve ambalaj tasar\u0131m\u0131na g\u00f6re de\u011fi\u015fen Geni\u015fletilmi\u015f \u00dcretici Sorumlulu\u011fu (G\u00dcS) \u00fccretleri getirir.<\/p>\n<p>\u00d6nceki AB ambalaj kurallar\u0131ndan \u00fc\u00e7 noktada ayr\u0131l\u0131r:<\/p>\n<ul>\n<li><strong>Direktif de\u011fil, t\u00fcz\u00fckt\u00fcr.<\/strong> 12 A\u011fustos 2026&#8217;dan beri do\u011frudan uygulan\u0131r.<\/li>\n<li><strong>Pazara eri\u015fimi uyuma ba\u011flar.<\/strong> 2030&#8217;dan itibaren asgari geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131f\u0131n\u0131 kar\u015f\u0131lamayan ambalaj AB pazar\u0131na hi\u00e7 s\u00fcr\u00fclemez.<\/li>\n<li><strong>G\u00dcS \u00fccretleri ambalaj\u0131n performans\u0131n\u0131 izler.<\/strong> Uyumsuz tasar\u0131m, ceza gelmeden \u00e7ok \u00f6nce yap\u0131sal olarak daha pahal\u0131 hale gelir.<\/li>\n<\/ul>\n<h2>PPWR kimleri ilgilendirir?<\/h2>\n<p>AB pazar\u0131na ambalajl\u0131 \u00fcr\u00fcn s\u00fcren her i\u015fletme kapsamdad\u0131r; AB&#8217;de kurulu olup olmamas\u0131 fark etmez. Marka sahipleri, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri \u00fcreticileri, ithalat\u00e7\u0131lar, \u00e7evrimi\u00e7i sat\u0131c\u0131lar ve onlar ad\u0131na uyumu y\u00f6neten \u00dcretici Sorumluluk Kurulu\u015flar\u0131 (PRO) bu gruba girer. Ayr\u0131ca t\u00fcz\u00fck birincil (t\u00fcketiciye d\u00f6n\u00fck), ikincil ve \u00fc\u00e7\u00fcnc\u00fcl (nakliye) ambalaj\u0131n tamam\u0131n\u0131 kapsar.<\/p>\n<p>AB d\u0131\u015f\u0131ndaki \u015firketlerde rol, ambalaj\u0131n kimin ad\u0131n\u0131 veya markas\u0131n\u0131 ta\u015f\u0131d\u0131\u011f\u0131na ve AB&#8217;de kimin piyasaya s\u00fcrd\u00fc\u011f\u00fcne g\u00f6re de\u011fi\u015fir. Ambalaj sizin ad\u0131n\u0131z\u0131 veya markan\u0131z\u0131 ta\u015f\u0131yorsa uygunluk beyan\u0131ndan \u00fcretici olarak siz sorumlu olabilirsiniz.<\/p>\n<h2>PPWR bug\u00fcn neleri zorunlu k\u0131l\u0131yor?<\/h2>\n<p>A\u015fa\u011f\u0131daki y\u00fck\u00fcml\u00fcl\u00fckler 12 A\u011fustos 2026&#8217;dan beri y\u00fcr\u00fcrl\u00fckte:<\/p>\n<ul>\n<li><strong>G\u00dcS kayd\u0131 ve \u00fcretici i\u015faretlemesi:<\/strong> sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131z her \u00fcye \u00fclkede.<\/li>\n<li><strong>G\u0131da ile temas eden ambalajda PFAS s\u0131n\u0131r\u0131:<\/strong> tek bir PFAS i\u00e7in 25 ppb, PFAS toplam\u0131 i\u00e7in 250 ppb (polimerik PFAS hari\u00e7) ve toplam flor i\u00e7in 50 ppm (polimerik PFAS dahil).<\/li>\n<li><strong>A\u011f\u0131r metal s\u0131n\u0131r\u0131:<\/strong> kur\u015fun, kadmiyum, c\u0131va ve alt\u0131 de\u011ferlikli krom toplam\u0131 ambalajda 100 mg\/kg&#8217;\u0131 ge\u00e7emez.<\/li>\n<li><strong>AB uygunluk beyan\u0131 ve teknik dosya:<\/strong> her ambalaj t\u00fcr\u00fc i\u00e7in haz\u0131rlan\u0131r ve be\u015f y\u0131l (yeniden kullan\u0131labilir ambalajda on y\u0131l) saklan\u0131r.<\/li>\n<\/ul>\n<p>Ancak 12 A\u011fustos 2026&#8217;dan \u00f6nce piyasaya s\u00fcr\u00fclen ambalajlar piyasada kalabilir.<\/p>\n<h2>PPWR takvimi: 2026&#8217;dan 2038&#8217;e kritik tarihler<\/h2>\n<p>Ocak 2030 haz\u0131rlan\u0131lacak ana tarih, ancak \u00f6ncesini ve sonras\u0131n\u0131 \u015fekillendiren be\u015f d\u00f6n\u00fcm noktas\u0131 daha var.<\/p>\n<table>\n<thead>\n<tr>\n<th>Tarih<\/th>\n<th>Ne oluyor?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>12 A\u011fustos 2026<\/td>\n<td>PPWR uygulanmaya ba\u015flad\u0131: G\u00dcS kayd\u0131, PFAS yasa\u011f\u0131 ve \u00fcretici i\u015faretlemesi.<\/td>\n<\/tr>\n<tr>\n<td>Ocak 2028<\/td>\n<td>A, B ve C geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131flar\u0131 ikincil d\u00fczenlemelerle tan\u0131mlan\u0131yor.<\/td>\n<\/tr>\n<tr>\n<td>A\u011fustos 2028<\/td>\n<td>Uyumla\u015ft\u0131r\u0131lm\u0131\u015f AB ayr\u0131\u015ft\u0131rma etiketi ulusal uygulamalar\u0131n yerini al\u0131yor (bu tarih kayabilir).<\/td>\n<\/tr>\n<tr>\n<td>Ocak 2029<\/td>\n<td>\u0130\u00e7ecek ambalaj\u0131 i\u00e7in depozito iade sistemleri AB genelinde zorunlu oluyor.<\/td>\n<\/tr>\n<tr>\n<td>Ocak 2030<\/td>\n<td>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131flar\u0131, asgari geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik, bo\u015f alan s\u0131n\u0131r\u0131, yeniden kullan\u0131m hedefleri ve G\u00dcS \u00fccret farkl\u0131la\u015ft\u0131rmas\u0131 ba\u015fl\u0131yor.<\/td>\n<\/tr>\n<tr>\n<td>Ocak 2038<\/td>\n<td>AB pazar\u0131nda yaln\u0131zca A ve B s\u0131n\u0131f\u0131 ambalaj kal\u0131yor.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ayr\u0131ca baz\u0131 say\u0131sal e\u015fikler hala ikincil d\u00fczenlemelere ba\u011fl\u0131; bu y\u00fczden plan\u0131n\u0131z\u0131, kesin y\u00f6ntem 2030&#8217;a kadar yay\u0131mland\u0131k\u00e7a uyarlanabilecek \u015fekilde kurun.<\/p>\n<h2>A, B ve C geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131flar\u0131<\/h2>\n<p>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik, ambalaj\u0131n a\u011f\u0131rl\u0131k\u00e7a geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilen pay\u0131 olarak \u00f6l\u00e7\u00fcl\u00fcr:<\/p>\n<ul>\n<li><strong>A s\u0131n\u0131f\u0131:<\/strong> en az %95 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. Uzun vadede en g\u00fcvenli hedef; B s\u0131n\u0131f\u0131yla birlikte Ocak 2038&#8217;den itibaren zorunlu.<\/li>\n<li><strong>B s\u0131n\u0131f\u0131:<\/strong> en az %80 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. 2038&#8217;den sonra A s\u0131n\u0131f\u0131yla birlikte ge\u00e7erli kal\u0131r.<\/li>\n<li><strong>C s\u0131n\u0131f\u0131:<\/strong> en az %70 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. 2030&#8217;dan itibaren asgari e\u015fik, ancak 2038&#8217;de tamamen kald\u0131r\u0131l\u0131yor.<\/li>\n<\/ul>\n<p>A\u011f\u0131rl\u0131k\u00e7a %70&#8217;in alt\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilen ambalaj, 2030&#8217;dan itibaren hi\u00e7bir s\u0131n\u0131fta AB pazar\u0131na s\u00fcr\u00fclemez. S\u0131n\u0131f, tek seferlik bir laboratuvar testi de\u011fildir. Bunun yerine, her \u00fcye \u00fclkedeki toplama ve ayr\u0131\u015ft\u0131rma altyap\u0131s\u0131na, ayr\u0131ca bir etiketin, kapa\u011f\u0131n ya da yap\u0131\u015ft\u0131r\u0131c\u0131n\u0131n puan\u0131 d\u00fc\u015f\u00fcr\u00fcp d\u00fc\u015f\u00fcrmedi\u011fine ba\u011fl\u0131d\u0131r.<\/p>\n<h2>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirli\u011fin \u00f6tesi: geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik, yeniden kullan\u0131m ve depozito<\/h2>\n<ul>\n<li><strong>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik:<\/strong> plastik ambalaj bile\u015fenleri i\u00e7in asgari oranlar 1 Ocak 2030&#8217;dan itibaren uygulan\u0131r. Polimer baz\u0131nda kesin y\u00fczdeler hen\u00fcz belli de\u011fil (birka\u00e7 kategori i\u00e7in yakla\u015f\u0131k %30 bekleniyor) ve 2040&#8217;tan sonra art\u0131yor.<\/li>\n<li><strong>Ambalaj azaltma:<\/strong> gruplanm\u0131\u015f, nakliye ve e-ticaret ambalaj\u0131nda bo\u015f alan oran\u0131 %50&#8217;yi a\u015famaz.<\/li>\n<li><strong>2030&#8217;a kadar yeniden kullan\u0131m hedefleri:<\/strong> nakliye ve e-ticaret ambalaj\u0131 i\u00e7in %40, i\u00e7ecek ambalaj\u0131 i\u00e7in %10. Yeniden kullan\u0131labilir ambalajlar etiket ve yeniden kullan\u0131m bilgisi ta\u015f\u0131yan bir QR kod bulundurmal\u0131.<\/li>\n<li><strong>Depozito iade sistemleri:<\/strong> i\u00e7ecek ambalaj\u0131 i\u00e7in 1 Ocak 2029&#8217;dan itibaren AB genelinde zorunlu.<\/li>\n<\/ul>\n<p>Terminoloji notu: bir\u00e7ok ekibin and\u0131\u011f\u0131 Dijital \u00dcr\u00fcn Pasaportu (DPP), resmen PPWR&#8217;\u0131n de\u011fil ESPR&#8217;\u0131n bir gereklili\u011fidir. PPWR&#8217;\u0131n kendisi uyumla\u015ft\u0131r\u0131lm\u0131\u015f bir ayr\u0131\u015ft\u0131rma etiketi ve QR kod gibi dijital i\u015faretleme ister. \u0130ki t\u00fcz\u00fck birbirine yak\u0131n oldu\u011fundan, hukuk ekiplerini bilgilendirirken yasal dayana\u011f\u0131 do\u011fru tutmakta fayda var.<\/p>\n<h2>PPWR uyumu neden bir veri sorunu?<\/h2>\n<p>Bir ambalaj m\u00fchendisi tek malzemeli bir yap\u0131 ya da %30 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erikli bir re\u00e7ine belirleyebilir. Ancak zor olan, bunu her \u00fcr\u00fcn i\u00e7in, her pazarda ve g\u00f6rmesi gereken her tarafa tutarl\u0131 bi\u00e7imde kan\u0131tlamakt\u0131r. Bir ambalaj partisi genellikle alt\u0131 tarafa dokunur: marka, d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc, ithalat\u00e7\u0131, at\u0131k tesisi, geri kazan\u0131m tesisi ve PRO. Her biri kayd\u0131n bir par\u00e7as\u0131n\u0131 tutar. Bu nedenle partiyi bile\u015fimine, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik de\u011ferlendirmesine ve sonraki ak\u0131betine ba\u011flayan ortak bir kay\u0131t kimsede yoktur.<\/p>\n<p>Bu kay\u0131t olmadan her uyum iddias\u0131 kan\u0131t de\u011fil, beyand\u0131r; piyasa g\u00f6zetim otoritesinin ya da bir PRO denetiminin s\u0131nayaca\u011f\u0131 da tam olarak budur. \u0130yi bir uyum altyap\u0131s\u0131 ambalaj verisine finansal sistemlerin i\u015flemlere davrand\u0131\u011f\u0131 gibi davran\u0131r:<\/p>\n<ul>\n<li>Her \u00fcr\u00fcn veya parti i\u00e7in kal\u0131c\u0131 bir tan\u0131mlay\u0131c\u0131 (\u00f6rne\u011fin QR kod); her taraf bu tan\u0131mlay\u0131c\u0131ya g\u00f6re okur ve yazar.<\/li>\n<li>Malzeme bile\u015fimi, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzeme kalitesi ve kirlilik d\u00fczeyi i\u00e7in merkezi do\u011frulama.<\/li>\n<li>Rol bazl\u0131 eri\u015fim: her taraf g\u00f6revi i\u00e7in gereken veriyi, m\u00fckerrer giri\u015f yapmadan g\u00f6r\u00fcr.<\/li>\n<li>Uyum kurulu\u015flar\u0131n\u0131n bekledi\u011fi formatlarda d\u0131\u015fa aktar\u0131lan, denetime haz\u0131r raporlama.<\/li>\n<li>Kesin y\u00fczdeler ikincil d\u00fczenlemelerle belirlendik\u00e7e uyum sa\u011flayabilen bir sistem.<\/li>\n<\/ul>\n<h2>PPWR kontrol listesi: \u015fimdi ne yapmal\u0131?<\/h2>\n<p>PPWR nedir ve pratikte sizden ne istiyor? \u015eimdi ba\u015flanabilecek yedi ad\u0131m \u015f\u00f6yle:<\/p>\n<ol>\n<li>AB pazar\u0131na s\u00fcrd\u00fc\u011f\u00fcn\u00fcz her ambalaj t\u00fcr\u00fcn\u00fc ve \u00fcr\u00fcn\u00fc listeleyin; ilk taramada s\u0131k atlanan \u00f6zel markal\u0131 ve ithal hatlar\u0131 da ekleyin.<\/li>\n<li>Her ambalaj t\u00fcr\u00fcn\u00fcn geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirli\u011fini A, B ve C \u00f6l\u00e7e\u011fiyle e\u015fle\u015ftirin ve %70&#8217;in alt\u0131nda kalma ihtimali olanlar\u0131 i\u015faretleyin.<\/li>\n<li>Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik verisinin bug\u00fcn nerede durdu\u011funu ve do\u011frulanabilir bir kayna\u011fa kadar izlenip izlenemedi\u011fini belirleyin.<\/li>\n<li>Sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131z her \u00fcye \u00fclkede G\u00dcS kay\u0131t durumunuzu do\u011frulay\u0131n.<\/li>\n<li>G\u0131da ile temas eden ambalaj\u0131 PFAS e\u015fiklerine g\u00f6re denetleyin.<\/li>\n<li>Tasar\u0131m, uyum ve tedarik zinciri ekiplerini kapsayan PPWR veri toplama ve raporlama s\u00fcreci i\u00e7in net bir i\u00e7 sahip atay\u0131n.<\/li>\n<li>\u0130kincil d\u00fczenlemeler 2028 ile 2030 aras\u0131nda netle\u015ftik\u00e7e plan\u0131 yeniden g\u00f6zden ge\u00e7irin.<\/li>\n<\/ol>\n<h2>PPWR hakk\u0131nda s\u0131k sorulan sorular<\/h2>\n<h3>PPWR nedir, a\u00e7\u0131l\u0131m\u0131 ne?<\/h3>\n<p>Packaging and Packaging Waste Regulation, yani AB Ambalaj ve Ambalaj At\u0131klar\u0131 T\u00fcz\u00fc\u011f\u00fc. Resmi numaras\u0131 (AB) 2025\/40. \u00d6rne\u011fin ambalaj\u0131n neyden yap\u0131laca\u011f\u0131n\u0131, ne kadar geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olmas\u0131 gerekti\u011fini, nas\u0131l etiketlenece\u011fini ve at\u0131k a\u015famas\u0131n\u0131n maliyetini kimin kar\u015f\u0131layaca\u011f\u0131n\u0131 belirler.<\/p>\n<h3>PPWR y\u00f6netmelik mi, t\u00fcz\u00fck m\u00fc?<\/h3>\n<p>T\u00fcrk\u00e7ede s\u0131k &#8220;PPWR y\u00f6netmeli\u011fi&#8221; diye aran\u0131yor; ancak resmi ad\u0131 T\u00fcz\u00fck&#8217;t\u00fcr. T\u00fcz\u00fck oldu\u011fu i\u00e7in AB \u00fclkelerinde ayr\u0131ca i\u00e7 hukuka aktar\u0131lmadan do\u011frudan uygulan\u0131r.<\/p>\n<h3>PPWR ertelendi mi?<\/h3>\n<p>2026 sonbahar\u0131 itibar\u0131yla 12 A\u011fustos 2026 uygulama tarihi i\u00e7in bir erteleme karar\u0131 yok. Ancak baz\u0131 ikincil d\u00fczenlemeler gecikiyor; bu, ayr\u0131\u015ft\u0131rma etiketi gibi onlara ba\u011fl\u0131 tarihleri kayd\u0131rabilir.<\/p>\n<h3>T\u00fcrkiye&#8217;den ihracat yap\u0131yorsam PPWR beni ilgilendirir mi?<\/h3>\n<p>AB&#8217;ye ambalajl\u0131 \u00fcr\u00fcn sat\u0131yorsan\u0131z evet. AB m\u00fc\u015fterileriniz ambalaj t\u00fcr\u00fc ba\u015f\u0131na uygunluk beyan\u0131, teknik dosya ve ambalaj tedarik\u00e7ilerinizin bilgi ve belgelerini isteyebilir. PPWR, T\u00fcrkiye&#8217;deki GEKAP veya \u00c7EVKO beyanlar\u0131yla ayn\u0131 \u015fey de\u011fildir; onlar T\u00fcrkiye&#8217;de piyasaya s\u00fcr\u00fclen ambalaj\u0131 ilgilendirir, PPWR ise AB pazar\u0131na giren ambalaj\u0131. \u0130hracat yapan bir firma ikisiyle de muhatap olabilir.<\/p>\n<p>Resmi metin i\u00e7in EUR-Lex&#8217;teki <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2025\/40\/oj\" target=\"_blank\" rel=\"noopener\">(AB) 2025\/40 say\u0131l\u0131 T\u00fcz\u00fck<\/a> ile <a href=\"https:\/\/environment.ec.europa.eu\/topics\/waste-and-recycling\/packaging-waste_en\" target=\"_blank\" rel=\"noopener\">Avrupa Komisyonu ambalaj at\u0131klar\u0131 sayfas\u0131na<\/a> bakabilirsiniz.<\/p>\n<p><em>Bu yaz\u0131, Kas\u0131m 2026 itibar\u0131yla kamuya a\u00e7\u0131k AB d\u00fczenlemelerini ve rehberlerini \u00f6zetler. Yaln\u0131zca bilgilendirme ama\u00e7l\u0131d\u0131r ve hukuki g\u00f6r\u00fc\u015f de\u011fildir.<\/em><\/p>\n<h2>PPWR nedir? S\u00f6z de\u011fil, kan\u0131t isteyen bir t\u00fcz\u00fck<\/h2>\n<p>PPWR en g\u00fczel ambalaj\u0131 tasarlayan markay\u0131 \u00f6d\u00fcllendirmez. Her iddias\u0131n\u0131 kan\u0131tlayabilen markay\u0131 \u00f6d\u00fcllendirir: her \u00fcr\u00fcn i\u00e7in, her pazarda, bir denet\u00e7i sordu\u011fu g\u00fcn. 2030 duvar\u0131 g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha yak\u0131n; kan\u0131t zincirini bug\u00fcnden kuran \u015firketler 2038&#8217;de de AB raflar\u0131nda olacak.<\/p>\n<p>Nerede durdu\u011funuzdan emin de\u011fil misiniz? <a href=\"\/tr\/e-kitaplar\/ppwr-uyum-rehberi\/\">PPWR Uyum Rehberimizle<\/a> ba\u015flay\u0131n. Kurallar\u0131, tarihleri ve kontrol listesini tek yerde toplar.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"\/tr\/e-kitaplar\/ppwr-uyum-rehberi\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/evreka.co\/wp-content\/uploads\/2026\/11\/ppwr-ebook-banner-tr.png\" alt=\"PPWR nedir? \u00dccretsiz e-kitap: \u00dcr\u00fcn\u00fcn\u00fcz de\u011fil, ambalaj\u0131n\u0131z sorun \u00e7\u0131karabilir.\" width=\"1200\" height=\"600\" \/><\/a><\/figure>\n<p><a href=\"https:\/\/evreka.co\/tr\/sektorler\/markalar-ureticiler\/\">Evreka WasteDashboard<\/a>, \u00fcreticilere, marka sahiplerine ve ihracat\u00e7\u0131lara at\u0131k ak\u0131\u015flar\u0131n\u0131 izlemek, G\u00dcS uyumunu takip etmek ve CSRD uyumlu metrikleri raporlamak i\u00e7in tek bir ortak kay\u0131t sunar; <a href=\"https:\/\/evreka.co\/tr\/cozumler\/epr-ve-pro-icin-atik-yonetimi\/\">G\u00dcS y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fcm\u00fcz<\/a> bunu destekler.<\/p>\n<p>Evreka WasteDashboard&#8217;un kendi operasyonunuzda nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in <a href=\"\/tr\/iletisim\/\">demo talep edebilirsiniz<\/a>.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" style=\"background-color: #3ba935;\" href=\"\/tr\/iletisim\/\">Demo talep edin<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PPWR nedir? Avrupa Birli\u011fi&#8217;nin Ambalaj ve Ambalaj At\u0131klar\u0131 T\u00fcz\u00fc\u011f\u00fc&#8217;d\u00fcr. Resmi ad\u0131 (AB) 2025\/40 say\u0131l\u0131 T\u00fcz\u00fck olan PPWR, 12 A\u011fustos 2026&#8217;dan beri 27 \u00fcye \u00fclkenin tamam\u0131nda do\u011frudan uygulan\u0131yor. 2030&#8217;dan itibaren marka sahiplerinin, \u00fcreticilerin ve ithalat\u00e7\u0131lar\u0131n hangi ambalajlar\u0131 AB pazar\u0131na yasal olarak s\u00fcrebilece\u011fini belirleyecek. \u00c7o\u011fu ekip tasar\u0131ma odaklan\u0131yor: malzeme se\u00e7imi, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirlik s\u0131n\u0131f\u0131 ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f i\u00e7erik [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":46093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2443],"tags":[],"class_list":["post-46100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epr-mevzuat-uyumu"],"acf":[],"_links":{"self":[{"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/posts\/46100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/comments?post=46100"}],"version-history":[{"count":3,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/posts\/46100\/revisions"}],"predecessor-version":[{"id":46119,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/posts\/46100\/revisions\/46119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/media\/46093"}],"wp:attachment":[{"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/media?parent=46100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/categories?post=46100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evreka.co\/tr\/wp-json\/wp\/v2\/tags?post=46100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}